12 October 2021

Cristiano shines in his underwear

  Soccer player Cristiano Ronaldo owns several trademarks composed of his name, for various products and services, some used, others most certainly for protective purposes. […]

Ip world
5 October 2021

An artificial intelligence named inventor of a patent application?

We have already told you about Dabus, the artificial intelligence to which the European Patent Office has refused inventor status. It was 2020 and it […]

28 September 2021

A step forward towards the European unitary patent

The process of adopting the European unitary patent system is still ongoing and we are monitoring it regularly. The entry into force of the agreement […]

Ficpi Virtual Open Forum
21 September 2021

Our firm will speak at the next FICPI forum

As last year, due to the health situation, FICPI, the International Federation of Intellectual Property Attorneys, will hold its annual Forum remotely. On this occasion, […]

14 September 2021

Two heavy penalties under the GDPR

Convictions for non-compliance with the Regulation on the Protection of personal data are falling like dead leaves this summer… After the 746 million fine imposed […]

10 September 2021

Brexit : Reminder of the deadline of September 30, 2021

If you or your clients own European trademarks, or international trademarks designating the European Union which were not yet registered as of December 31, 2020, […]

19 May 2021

Debates in progress before the French Council of State

The regulations relating to personal data conflict with the needs of the intelligence, justice and police services, and the arbitration between the two has been […]

19 May 2021

Two rock’n roll decisions

On February 25, 2021 the Paris court recognized the famous Rolling Stones logo as a well-known trademark. The company that owns the intellectual property rights […]

19 May 2021

The author’s remuneration in the commissioning contract

The Higher Council for Literary and Artistic Property (CSPLA) entrusted Sarah Dormont, lecturer and Pierre Sirinelli with a mission to assess the advisability of defining […]

Image santé et brevets
19 May 2021

Health, the main sector for European patents

According to recent results published by the European Patent Office, medical technologies registered the highest number of inventions in 2020. The pharmaceutical sector (+10%) and […]

With us
19 May 2021

The interest of surveillance (or) to watch is to protect

Like you insure your car, watching your brand or domain name is your insurance. Watching your mark or domain name means protecting your heritage! Watching […]

19 May 2021

The Trademark Modernization Act in the United States

Signed last December by former President Trump, the Trademark Modernization Act includes provisions relating to the assessment of infringement damage and questions of the use […]

19 May 2021

What legal basis to use in the event of non-compliance with a license agreement?

Counterfeit or contractual liability? That is the question! The Paris Court of Appeal ruled on March 19, 2021 in favor of contractual liability and set […]

25 January 2021

A new database which lists geographical indications

Since November, the European Union Office (EUIPO) has been offering a database of geographical indications recognized and protected in the European Union: GIview. Its main […]

22 January 2021

German Bundestag approves bill to ratify Agreement on a Unified Patent Court

On November 26, the Bundestag adopted the ratification bill on a unified patent court (UPC). This is an important step towards the implementation of the […]

22 January 2021

Who can act on the ground of a registered trademark in the name and on behalf of a company not yet registered?

An interesting decision of the French Supreme Court was issued on October 14th. A natural person had filed a French trademark on behalf of a […]

22 January 2021

The European Patent Office looks into the valuation of patents

The European Patent Office (EPO) recently published the results of its study “Valuation of scientific results – Dashboard of commercial exploitation of patents: European universities […]

With us
22 January 2021

Anniversary: 30 years of collaboration!

  In November 2020, Anne Lévy, CEO of Brandon IP and Michel Lévy, CEO of Brandon Valorisation celebrated the 30th anniversary of their collaboration. The […]

Ip world
22 January 2021

Brexit: how to make the right decisions

  We were all in a hurry to see 2020 end, but December 31 also marked the end of the transition period for the Brexit […]

Clients and partners
1 December 2020

Our clients have talent

  Some of our clients have shown great creativity at this difficult time. A few examples : The company RASEC, which activity relates to store […]

Ip world
24 November 2020

French patent: Taking account of inventive step by the French Patent Office (INPI)

  As we have already announced to you, the PACTE law has established a post-grant patent opposition system in France since April 1, 2020. In […]

Balance ton cochon_BRANDON IP
Ip world
18 November 2020

Out your pig

You probably know the famous device of PUMA, the bounding feline, many times counterfeited with or without imagination.   The Portuguese company Trendiamo tempted it […]

Notre équipe - BRANDON IP
With us
12 November 2020

New people joining the team !

  Our Patent attorney specialized in biotech, Marie-Josée Vialle Presles has just retired and we hope she will fully enjoy her free time.   To […]

Ip world
6 November 2020

WIPO PROOF : WIPO’s service to prove the existence of an intellectual asset

  The World Intellectual Property Organization (WIPO) has launched a new online service: WIPO PROOF. As the name suggests, it is about providing proof of […]

Thank you
With us
3 November 2020

Thanks to our readers

  With an average opening rate of 30%, we are above the general rate for this type of newsletters. We hope that you encounter interesting […]

With us
20 May 2020

Our talents recognized by Décideurs

  For the first time, our firm is referenced by Décideurs and Leaders League, and we are delighted to announce it. Here are the skills […]

Ip world
20 May 2020

Force majeure, a legal remedy

  Can you invoke force majeure in your contracts due to the current health crisis? We thought it would be interesting to look into the […]

With us
12 May 2020

Where are you? Where are we?

While the gradual lifting of lockdown is underway this week, many of you are resuming activities. We have been in close contact with some of […]

Ip world
22 April 2020

Increase in INPI and EPO official fees

France : Since April 1, 2020 the French PTO has posted its new applicable rates. While the official fees relating to the procedure for filing and […]

Ip world
20 April 2020

France: Entry into force of administrative procedures for nullity and revocation

  The implementation of the measures provided for by the PACTE law continues with the entry into force, since April 1, 2020, of the procedures […]

Ip world
15 April 2020

France: Entry into force of the patent opposition procedure

  Still stemming from the PACTE law, but on the patent side, April 1, 2020 also marks the launch of the patent opposition procedure, allowing […]

With us
17 March 2020

Situation in France

Dear Clients and Colleagues, Safety, health and well-being of our clients and staff remain our priority. According to the governemental measures for Public Health, BRANDON […]

Jeff Koons
Ip world
2 March 2020

Jeff Koons sentenced in France for copyright infringement

  In a judgment of December 17, 2019 the Paris Court of Appeal confirmed the 2017 trial judgment that the sculpture Naked by Jeff Koons […]

Ip world
20 February 2020

Brexit and intellectual property: a period of transition

Brexit and intellectual property: a period of transition The United Kingdom officially left the European Union on January 31st. As in many fields of activity, […]

Ip world
15 February 2020

Creation of a patent opposition procedure in France

  The Minister of Economy and Finance presented Ordinance No. 2020-116 of February 12, 2020 which provides for the creation of a right of opposition […]

Ip world
5 February 2020

EPO refuses patent application of AI inventor

  On 26 January 2020 the EPO rejected two European patent applications on the ground that the designated sole inventor, an AI system, did not […]

Ip world
27 January 2020

Licensing activities by smes : evidence from EU trademarks owners

  During recent years, the EUIPO, European Union Intellectual Property Office has published several studies highlighting the virtuous cycle between IP and economic performance, with […]

Site Internet Brandon IP
With us
27 January 2020

New internet website

  We announced it, it’s finally here! Our new website is now online: we wanted to bring you more content, more information about intellectual property, […]

Ip world
17 January 2020

Israel joins Hague System for Registering Industrial Designs

  As of January 3, 2020, foreign companies can designate Israel in their international design applications via the Hague System. Israeli companies and designers can […]

Ip world
15 January 2020

The first sound trademark filed in France

     Since the transposition of the Trademark Package, it is possible to file at the French Trademark Office (INPI) sound, olfactory or taste marks. […]

Ip world
12 January 2020

How to use China in the patent strategy of your company

  Most companies take into account the Chinese market in their filing strategy, even if they do not have business in this country. For companies […]

With us
16 September 2019

BRANDON IP’s new website

After several months of work, we are getting ready to disclose the new version of our website. Making it more complete and clearer, we hope […]

9 September 2019

AIPPI Congress

BRANDON IP will be attending the World Congress of AIPPI (International Association for the Protection of Intellectual Property). It will take place in London from […]

Ip world
10 July 2019

PACTE law : what is the impact on IP ?

The bill on growth and transformation of companies (PACTE) was recently adopted by the French parliament. What’s the real impact in terms of IP ? Here […]

With us
3 June 2019

Do you watch?

Many companies file and register trademarks and don’t worry any more until the date of the next renewal ten years from then. If some of […]

Yes we can
Ip world
10 May 2019

Legal victory of IP attorneys for representing their clients in seizures

The French High Court recently rendered an important decision giving right to the CNCPI and the ACPI as they were searching to recognize the IP […]

With us
30 April 2019

INTA is coming

Anne LEVY and Severine FITOUSSI will be attending the next INTA Conference in Boston from Saturday 18 May 2019 to Wednesday 22 May 2019. We […]

Ip world
19 April 2019


People around you have one and only topic of conversation, your employees take days-off on broadcasting days ? Guess what we talking about ? The […]

Ip world
18 January 2019

Patent law and employees’ inventions

In 2004, a company filed a French patent application for a “portable device for detecting, alerting and transmitting information relating to a natural person”. An […]

Ip world
2 January 2019

Well-known trademark and fair motive don’t go together well

A recent decision from the French High Court focused on the application of article L.713-5 of the French Intellectual Property Code regarding the attempt to […]

With us
21 December 2018

A new partnership with OL&DI CONSULTING

  With a view to always provide our customers with services that complement our activities, within a network of qualified partners, we are pleased to […]

Ip world
11 December 2018

Intellectual property seen by European citizens

  The European Union Intellectual Property Office has carried out a study entitled “European citizens and intellectual property: perception, awareness and behavior”. This is an update […]

Ip world
15 November 2018

A piece of art created with AI sold on auction sales

You may not know Edmond de Belamy, gentleman represented on this painting sold at Christie’s New York. He is not the reason of the price […]

Ip world
10 October 2018

Protection of business secrecy

Following the adoption by the Senate on June 21st of the proposal for a law transposing the European Directive on business secrecy, let’s sum up. […]

With us
28 August 2018

A new partnership for PhD recruitments

Always looking at strengthening our network of skills, we have just signed an agreement with the firm ADOC Talent Management. It is the first European […]

24 August 2018

BRANDON IP will be present at the [Entre-Preneurs] Meetings.

The [Entre-Preneurs] Meetings, organized by the Chamber of Commerce and Industry of Eure-et-Loir will be held again this year in Chartres. The event will be […]

Ip world
3 August 2018

No monopoly on the name « calisson »

A strange dispute took place this summer around the small well-known confectionery, made with candied melon and marzipan. In 2016, a Chinese citizen, Ye Chulin, […]

Domain name
Ip world
31 July 2018

The domain name FRANCE.COM now belongs to the French government further to a legal action

In 1994, Mr. Jean-Noël Frydman bought the domain name FRANCE.COM in order to create a website for tourists visiting the country. More than 10 years […]

Clients and partners
25 July 2018


Our partner firm BRANDON VALORISATION has just renovated its website to make it more modern, more attractive and better reflect its activities. Please have a […]

Clients and partners
20 July 2018

Never women have filed so many patents, according to WIPO

The share of women recorded in international patent application at the World Intellectual Property Organisation (WIPO) has never been so high. In total, at least […]

Ip world
11 July 2018

Russia has entered the Hague convention about protection of international designs

Last February, Russia became the 53th member of the Hague Convention, which allows the international registration of designs. This is good news for all design […]

Ip world
3 July 2018

The GDPR (General Data Protection Regulation) has finally entered into force

You couldn’t have missed it, the General data protection regulation is now in force since May 25. The goal is to raise the security measures […]

Ip world
7 March 2018

A softening in the CIVC (Committee for the protection of Champaign) monopoly

The Champagne protected designation of origin (PDO) is actively defended ou enforced by the CIVC (Committee for the protection of Champaign) which sues any commercial […]

Ip world
22 February 2018

A few figures about patent applications

  In France SMEs are at the origin of a growing number of patent applications in France: 21.2%. This figure has been steadily increasing since […]

Ip world
12 February 2018

Invisible coding, a weapon against counterfeiting for cosmetic brands

Some markets, such as cosmetics, household products or personal hygiene, face requirements and constraints in terms of packaging, traceability, continuity of brand image, constraints of […]

Clients and partners
29 January 2018

Our partner L.Brandon becomes Brandon Valorisation

To be closer to its activities, L.Brandon decided to take the name of Brandon Valorisation. It also allows him to harmonize its presentation on ours, […]

Ip world
25 January 2018

Artificial intelligence : the new Eldorado

Artificial Intelligence has become unavoidable and all professions are now concerned, even those where subjectivity is important. Many companies develop new solutions in very diversified […]

Ip world
3 January 2018

Protect your sensitive information

Group Brandon is working on a good practices guide regarding sensitive information. Before your project is finalized, you probably will have to discuss it with […]

With us
8 December 2017

Change never happens alone…

After the rebranding and moving, change at the head of the patent department. Mrs. Nadine Thomas, who has been in office for almost 10 years, […]

Ip world
21 November 2017

Google started penalizing the remaining http websites on October 1st, 2017

Since the beginning of 2017, Google is trying to force every website to adopt the “https” (HyperText Transfer Protocol Secure) mode. It has become more […]

EU changes
Ip world
13 November 2017

EU changes

Amendments to the EU trademark regulations will come into force on 1st October 2017, among others: It will be possible to file certification marks before […]

Ip world
30 October 2017

Thailand joins the Madrid Protocol

Thailand will become the 99th member of the Madrid system, having signed the accession on last August. This will enter into force on November 7, […]