Trademark watch

Detect trademark counterfeits


Once trademarks have been filed or registered, Brandon IP’s intellectual property attorneys support you in setting up their watching in order to detect any possible reproduction or imitation by third parties and thus limit its negative impact on your business.

What is the interest in setting up a trademark watch?

Once the trademarks have been filed and registered, you have a monopoly on the sign associated with the activities designated in the application. Registering your trademarks therefore protects from competition by preventing third parties from using them for the same products or services.

But if the trademark is not watched, how do you know if a competitor is using a similar name or sign and how will you be able to oppose it? 


In many countries and in particular in France, it is not up to the Offices (French Trademark Office, etc.) to check that a trademark is available.
Therefore later trademarks which are identical or very similar to the one you hold may be registered without your knowledge.

It is therefore up to the owner to ensure that no third party infringes their rights and thus to watch the publications subsequent to the registration of their trademark which would be identical or similar and target similar goods or services. To be more efficient, it is advisable to be assisted by a professional in this field: an intellectual property attorney.

As part of our trademark watching service, we are committed to notify you in time of any third-party application considered to be similar to your rights, both in terms of the sign that is filed and the activities. Our added value as trademark attorneys is to offer you possibilities of action fitted to your portfolio, your activity and your budget.

The main interest of this service is to detect potentially overlapping subsequent third-party trademark applications in advance and block them at an early stage, by using the various means available (negotiation, opposition, legal action, etc.).

In particular, it is possible to file an opposition against a later third party trademark before the Office concerned (EUIPO, INPI for France). Opposing a trademark is an economical and relatively quick administrative procedure, unlike actions taken before the courts.

Trademark watch is carried out per territory and it is generally recommended to watch your trademark in all countries where it is protected.

Our specialized attorneys are at your disposal to answer all your questions about this topic.

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Brandon IP, expert in protecting and defending your brands since 1866

With more than 155 years of existence, Brandon IP is one of the oldest intellectual property firms in France – if not the oldest to date. Since 1866, the firm has supported its clients, companies of all sizes (SMEs, large international groups, start-ups) and project holders in the securing of their trademarks, patents and other intellectual property rights. The services offered by Brandon IP are fully customized and as close as possible to the creators’ needs.

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As a guarantee of our expertise, Brandon IP is ranked among the best French IP law firms by the Leaders League rating agency (Décideurs Magazine).

Our teams of patent and trademark attorneys, paralegals and business consultants, each of them an expert in their field, are competent to handle all stages of the life of your intellectual property.

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You have registered one or more trademarks and you want to be sure that there is no counterfeiting? Our team of attorneys and paralegals supports you and handles your trademark watches.

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See also:


Detect trademark counterfeits

Trademark watch

Contact our teams to find out more about our services dedicated to intellectual property:

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