The most notorious (chocolate) rabbit

Lapins or chocolat de Lindt
Ip world
Publié le 2 January 2023

Do you know this rabbit? Sold by Lindt for a long time and successfully, it is protected in particular as a three-dimensional mark.

Lapins or chocolat de Lindt
License: Unsplash


As any commercial success comes with its share of copies, the Lindt group assigned the Swiss branch of the distributor Lidl which marketed sufficiently close rabbits. After a first rejection of its action before the Commercial Court, the Federal Court recognized in 2022 that chocolate bunnies presented a risk of confusion despite certain differences.


Lindt has also managed to have the notoriety of its rabbit recognized, thanks to surveys and numerous figures concerning the extent of its marketing.

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