Trademark monitoring is a surveillance process that involves continuously tracking the filing and registration of distinctive signs (such as words, logos, and slogans) to detect any potential infringement of a prior trademark.
Why monitor your trademark:
- Quickly identify the filing of identical or similar trademarks by third parties.
- Prevent the risk of confusion among the public.
- Facilitate opposition or challenge of a conflicting filing before trademark offices (INPI, EUIPO, WIPO, etc.).
- Preserve the value of the trademark as an intangible asset.
In practice:
- Monitoring is often entrusted to industrial property attorneys (CPI) or carried out via specialised services that publish alerts.
- It can be national, European, or international, depending on the scope of protection of the monitored trademark.
- It may concern all or part of the products and services covered by the monitored trademark.