Invisible coding, a weapon against counterfeiting for cosmetic brands

Ip world
PubliƩ le 12 February 2018

Some markets, such as cosmetics, household products or personal hygiene, face requirements and constraints in terms of packaging, traceability, continuity of brand image, constraints of sustainable development, size, counterfeit, all in order to preserve the health of consumers or their reputation.

Therefore, a solution is emerging: the discrete coding. This is a product or packaging marking technique not visible to the consumer, but which can be identified by the distributor by means of special invisible fluorescent ink readers recognizable under particular lighting conditions.

Industry experts are looking to these high-end technologies at the service of the brand to be a strong development in the future, in the way that they preserve the aesthetics of the packaging while providing the essential information of the product.

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